About

About Us—MassMediaCulture^{© TM}, Inc.
Exploring the Turing Galaxy. Mapping the Media and Culture Genome^{© TM}
Internet Protocol Television-InteractiveWebportal-Advertising Medium

Greetings, and welcome to MassMediaCulture ^{TM ©}.  March 12, 2019 is an exciting day!  With the backdrop of the 30^th anniversary of the founding of the Internet by Sir Tim Berners-Lee, we relaunch our Website.  I’m writing to you from a swanky, hip, delicious and diverse restaurant bar called Bricks—located in the remarkable Ybor City Community of Tampa, Florida, USA.  This is special and auspicious because my initial research on the value and strategic importance of culture in helping MassMedia companies be more successful, began with explaining why they must understand the uniqueness of each ethnic nationality.  I explained for example why the audience category of Latino-Hispanic was insufficient for authentic marketing and advertising campaigns.  I demonstrated how Mexican Americans were different from Cuban Americans—like Mexico is different from Cuba.  

Now, I’m in the heart of this Cuban community that vividly expresses why they are unique from that all-encompassing Latino-Hispanic moniker.  MassMediaCulture will work with you to understand why broad audience categories like White, Black, Latino-Hispanic, Asian, Native American and Pacific Islander are inadequate.  We will demonstrate how Culture is the true denominator, foundation of a people’s existence and identity.  We are excited about helping you leverage the advantage of understanding that a person’s culture allows you to understand their behavior, their decision-making process…their preferences, their humanity.

As a child, I could not articulate the powerful role of MassMedia and Culture, however, I did experience it.  I was aware of MassMedia’s ability to elicit emotional experiences and frame my world view and the way I thought about myself.  From my earliest memory, I have been fascinated by the MassMedia industry’s ability to reflect and inspire the human spirit—to frame and tell the human story—to own and spread the narrative about everything and everyone.  MassMedia illumine the cultures of all people and places, all thought, things and all times.  MassMedia even illumine themselves. 

That’s why I dedicated my career to understanding and applying the influential power of MassMedia to international socio-cultural and economic development initiatives.  Essentially, I launched this business because it is a reflection of my professional and life’s purpose—to accelerate mutual understanding and respect while expanding economic equity and peace.  These are the ingredients for he ultimate business environment.

I thrive on understanding the motivation of people who create the MassMedia and Culture industries.  I am passionate about understanding the motivations of the people who consume these products and services.  I’m excited about the opportunity we have to understand more about the influence of MassMedia on the evolution of the world’s cultures.  I’m equally inspired by the opportunity we have to understand how Culture drives the behavior of the MassMedia industries.

Science tells us that Culture Drives All Human Behavior.  I believe that when we understand culture, we understand behavior.  When we understand behavior, we can influence it.  We can use MassMedia and Culture to refine MassMedia and Culture so that the desires and needs of the industries are more aligned with the desires and needs of consumers. 

With this approach, I believe MassMedia companies can thrive while the public can enjoy products and services that more authentically represent them and their cultures.  My expertise is international business-government relations, strategic and integrated communication, social and cause marketing and strategic philanthropy.  We created MassMediaCulture ^{TM ©} because there is intense interest around the world to understand how culture works.  There is a desire to understand how to apply the wisdom of cultural insight to address the complex challenges and expanding opportunities in the MassMedia and Culture industries. 

My career mission is to apply my communication skills set in collaboration with business, governments and the independent sector.  MassMediaCulture ^{TM ©} is also an outlet to explore my fascination with and respect for the world’s cultures.  I can indulge and enjoy my penchant for analyzing and experiencing what makes people tick…what motivates people to behave as they do.  People, after all, are the main ingredients of the MassMedia and Culture Industries.

We created MassMediaCulture ^{TM ©}to serve as a science-based, dedicated forum that focuses on the media and culture ecosystems—the MassMediaCulture Genome ^{TM ©}.  We collaborate with MassMedia and Culture experts and consumers to give the industry a clearer path to success, progress, achievement and growth while gaining clearer perspective on itself and its future.  

We’re glad you’re here.  We welcome your perspective and experience.

Thank you.